Across the industry cycle and embrace the dawn and new dawn || Dahan Technology's sales summary in the first half of 2024 and the third quarter PK competition were held
In the face of the current market situation that has undergone major changes, Dahan Technology has kept an eye on the market, taken measures, adjusted its strategy, and increased the refined management of sales personnel through in-depth promotion and application of the "5+1" method of sales; Through the optimization of market area and market structure, the previous sales area scope management is broken and becomes more accurate customer management; Through the sales to help customers improve the entry of enterprise information, to accurately grasp the customer; Activate the motivation of all sales elites by continuously visiting customers; In the past three months, 148 customer gatherings in various forms have been organized, and the interaction with the market and customers has been further increased, covering 4,126 precise core customers.
On the afternoon of June 30, Dahan Technology held a meeting on the "Sales Summary in the First Half of 2024 and PK Competition in the Third Quarter". Kang Youzhou, chairman of the company, Zhang Shouxiao, general manager, heads of various sales companies and all offline and online sales elites attended the meeting.
The meeting conscientiously summarized the company's sales work in the first half of the year, rewarded the sales performance of the relevant sales departments in the second quarter or the first half of the year, selected four sales elites to share marketing experience, arranged and deployed the sales work in the third quarter, made full use of the company's product power, marketing power and service strength, coped with various difficulties and obstacles on the way forward, dug deep into the market, excavated customers, mined orders, crossed the industry cycle as soon as possible, and embraced the dawn of the new dawn!
The heads of each sales company reported on the completion of the department's performance in the first half of the year, market analysis, and goals, plans and measures for the third quarter. By conscientiously summarizing the sales work in the first half of the year, we will refine good practices and good experience to guide the sales work in the third quarter, and go all out to provide customers with cost-effective products and services.
Kang Youzhou, chairman of the company, Zhang Shouxiao, general manager, and Dang Gang, deputy general manager, respectively gave on-site cash rewards and honorary certificates to the top 30 sales elites who made excellent achievements in the first half of 2024, encouraging all sales elites to continue to work hard, move customers with actions, and win honors with performance. It is not easy to climb the hill, and the journey is not endless. The road ahead may be twists and turns or thorns, but the road is at the foot, the foot is the journey, do not stop, do not retreat, move forward bravely towards the established sales target, to work hard, to fight to harvest more exciting!
The relevant sales companies carried out the second quarter or half-year performance PK according to the sales performance of the department, and cashed cash rewards according to the sales performance.
In the excellent marketing experience sharing session, Deputy General Manager Lu Jingtao elaborated from the four dimensions of transformation and upgrading, transaction elements, business skills, and project-based sales core points, emphasizing that transformation and upgrading should be improved from product transformation, channel transformation, regional transformation, and model transformation; The transaction elements emphasize process-oriented and result-oriented; Business skills include customer interaction, negotiation core, negotiation advantage, brand breakthrough, etc.; The core point of project-based sales should be to do a good job in customer visits, customer screening, customer public relations, business negotiations, contract signing, product delivery and customer maintenance. When sharing sales experience, Zhang Yongfeng, deputy general manager, explained and shared from four aspects: the cognition of the industry situation and development platform, the transformation of intelligent product promotion and marketing needs, the needs of core users and core customers, and the symbiosis of key customer development mode and growth. Manager Ma Yong and Manager Li Dongzhen, representatives of the sales elite, shared their personal experience and excellent marketing experience through their own typical sales cases, and provided customers with the best quality service with confidence, sincerity, carefulness and patience.
The chairman of the board of directors of the company, Kang and Zhou made an important speech, Mr. Kang first analyzed the current market situation, in view of the current situation of more and more personalized products for customer needs, Mr. Kang believes that this is the trend of market development, we must make every effort to do a solid job, but also pay close attention to the changes in market demand and changes in customer structure, and give full play to the strength and role of the team, platform and organization to adapt to this change.
Mr. Kang emphasized that in the technology research and development end, it is necessary to benchmark in accordance with international standards, realize the leading position of domestic technology design, realize the continuous extension of product lines, enrich product serialization, and realize the re-upgrading of products; At the production end, it is necessary to maximize the level and ability of the intelligent factory, make the manufacturing process more refined, and build the product to the extreme; On the sales side, we should continue to promote the "5+1" sales model, continue to achieve more accurate market management and customer service, and continue to promote the brand directory access of large central enterprises and state-owned enterprises.
Mr. Kang requires the sales elite to have the characteristics of "diligence", not only to run the market and visit customers to be "diligent", but also to have the spirit of active "struggle"; The second is to have the attribute of "professional", not only to fully understand the product, but also to fully understand all aspects of marketing, including the full understanding of key customers and stakeholders. Third, we must learn to use a balanced and willing attitude to deal with the relationship with customers and the team.
Finally, Mr. Kang asked all employees of the company to unify their thoughts, unify their goals, and win customers with our products and services; Use the strength of the organization and the team to grow together, learn from each other's strengths, give full play to their respective advantages, spread positive energy, and contribute to create value; Use the greatest advantages of product power, marketing power and service power to achieve greater breakthroughs, from excellent to excellent, from success to success!